Why Underwater Photography
Why did I re-brand as primarily an underwater photographer? I've been struggling with all social media/marketing aspects of photography, it wasn't anywhere near as popular when I started.
Watching a video about 'building your brand' she spoke about:
- Your niche of photography
- Style of photography
- Your passion
- Your personality style
I quickly and in a bit of a bored manner wrote down:
- Fine Art (I still feel this is an inadequate word for my work style)
- Creating stories through photography
I then laughed, chuckled to myself at the irony. Being underwater, you are alone, in the quiet of the water, your body defies gravity creating surreal/ethereal movement and shapes. The imagination goes off on a tangent.
WHICH FITS EVERY CATEGORY I WROTE DOWN
It suddenly felt like I'd made the right decision to change my website up a bit. I'm still doing the fine art and book cover photography, this won't change as I love books, I love reading and I love creating images that tell a story or suggest a story. But I want my website to communicate that I want to focus on underwater photography in my personal work.